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ITME'S IMPACT

when education replaces advocacy,
when authentic voices are elevated,
when critical thinking becomes the foundation for dialogue

Since 2011, ITME has engaged tens of thousands of students, professionals, and leaders across North America, Israel, and beyond. Demand continues to grow.
In the past year alone, the ITME-360 North American Lecture and Teaching Tour reached 12,500 people through 185 events in 98 cities across 36 states — underscoring both the scale of the need and ITME’s ability to meet it.


WHAT IS THE IMPACT?

By providing a contextualized understanding of the region and introducing perspectives often absent in Western discourse that transcends typical narratives, Avi bridges ideological divides and empowers diverse audiences – Jews and non-Jews, from high school to Capitol Hill – to understand the region’s complexities and engage in informed discussions and constructive dialogue. For people who support Israel, Avi’s approach empowers them to do so from a place of knowledge and understanding, rather than mere obligation. For those critical of Israel, his approach fosters a more receptive attitude towards Israel’s policies and challenges, allowing them to engage without compromising their moral compass and core values.

 

ITME provides a trusted platform where diverse individuals and communities
can connect to Israel as a unifying element of identity. 

ITME’s educational praxis shifts conversations from confrontation to understanding,
builds trust, cultivates leadership,and allows stronger communities to take root.

Coleman B. Levy

Excellent explanation of the power struggle od Iran and Turkey and their respective methods to try and achieve their goals. A must read.

Susan

Avi’s book is a must read for everyone! He brings the Middle East, it’s history, countries, people and conflicts into very understandable focus. The region grapples with diverse players with varied agendas, and this book provides a roadmap to understanding and a look into possible futures for this important region.

William R. Hinson

I have long sought a book to explain what I thought was the source of most conflict in the Middle East: the Israeli/Palestinian conflict. I obtained Inside the Middle East Entering A New Era and thought I would find the explanation I was looking for. This book gave me so much more than I expected! Mr. Melamed is not only a skilled writer, but an excellent educator! There are so many layers to the power struggles and conflicts in the Middle East that a casual observer can’t fathom. Mr. Melamed presents an overall picture of a complicated area and then peels back the layers that hide the true motivations of the players in this region. He uses concise historical thumbnails of Middle Eastern countries that give the reader an understanding of how and why they are where they are today without losing the reader in a sea of confusing detail. The index in the back of the book with an alphabetical listing of key individuals, organizations and concepts is incredibly helpful as a reference point as one is reading the book. I give Mr. Melamed great credit for his intimate understanding of the Middle East and his ability to convey his knowledge in an understandable form to his readers.

Yaron Ben

If you’re going to read ONE book about the Middle East, you MUST READ Inside The Middle East | Entering A New Era! The author does an incredible job of synthesizing events into one cohesive picture. The title does not disappoint. This book truly does take you inside the Middle East. The array of Arab voices the author cites and highlights bring information to the reader that is not covered in the Western media. Plus, the incredible number of maps really helped me follow the story in a very understandable way. This book offers a distinct and unique perspective on a broad array of Middle East issues – from Iran to Turkey; from Iraq, Lebanon, and Syria to Egypt, Libya, and Tunisia; from the Abraham Accords to the Israeli-Palestinian Conflict; from the realignments of interests to the changing balance of power in the region. Each chapter in itself and the entire book as a whole is gripping and eye-opening. It is clearly written by someone who has a rare understanding of the region. Avi Melamed is a voice that must be heard in the West! He has written the most comprehensive, understandable, and reader-friendly book on the Middle East that I have ever encountered. A MUST read for anyone who wants to really understand the region!

>>Testimonials & Feedbacks >>

“Given the frequency of speakers coming to campuses to discuss Israel, students feel there is rarely new information provided nor an objective position taken. Avi’s talk provided both! Every student went away feeling they had a more complete understanding of the war, and the necessary information to engage with it more holistically going forward.”

Anna P

Undergraduate | New York University, Co’2024

“Avi Melamed is not your typical Israel speaker. He didn’t just recite the usual talking points; he opened our eyes to the grand scale of the conflict and the current-day implications. This is exactly what students need to continue engaging with Israel in a meaningful way.”

Jonah Snyder

IACT Israel Coordinator | University of Miami

“Avi was able to tone his presentation and language to the complexity and understanding of a college student, expressing himself in a way that both an activist and a newcomer could equally understand and benefit.”

President | Co’ 2026

U Miami Hillel Vice

“Avi’s nuanced, balanced, thoughtful analysis has helped many, myself included, gain a deeper understanding of the events in Israel and the wider Middle East. Nearly 2,000 participants have joined our virtual briefings or access our online recordings. I am so proud and honored to provide this important resource to our JCC community at this critical time when greater education is essential.”

Judy Wolff-Bolton

CEO | JCC Osher Marin

“I’m a progressive; I’m a local California council member. I was coming for the photo-op. But your briefing is the most important one I’ve heard. So, I cleared my calendar for the day so I could stay and hear you. I want you to brief the council.”

California legislator

JCC Orange County

“The board and staff said that it was the best presentation that we have ever had and are now capable of having productive conversations with people who question Israel.”

Laura Friedman

Executive Director | Bridgewater JCC

“It’s not easy curating educational experiences around Israel. People have strong opinions, contrasting narratives, and political perspectives.Avi did an amazing job with nuance and perspective rather than his own “op-ed.”

Brian Schreiber

President, CEO | JCC Greater Pittsburgh

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Coleman B. Levy

Excellent explanation of the power struggle od Iran and Turkey and their respective methods to try and achieve their goals. A must read.

Susan

Avi’s book is a must read for everyone! He brings the Middle East, it’s history, countries, people and conflicts into very understandable focus. The region grapples with diverse players with varied agendas, and this book provides a roadmap to understanding and a look into possible futures for this important region.

William R. Hinson

I have long sought a book to explain what I thought was the source of most conflict in the Middle East: the Israeli/Palestinian conflict. I obtained Inside the Middle East Entering A New Era and thought I would find the explanation I was looking for. This book gave me so much more than I expected! Mr. Melamed is not only a skilled writer, but an excellent educator! There are so many layers to the power struggles and conflicts in the Middle East that a casual observer can’t fathom. Mr. Melamed presents an overall picture of a complicated area and then peels back the layers that hide the true motivations of the players in this region. He uses concise historical thumbnails of Middle Eastern countries that give the reader an understanding of how and why they are where they are today without losing the reader in a sea of confusing detail. The index in the back of the book with an alphabetical listing of key individuals, organizations and concepts is incredibly helpful as a reference point as one is reading the book. I give Mr. Melamed great credit for his intimate understanding of the Middle East and his ability to convey his knowledge in an understandable form to his readers.

Yaron Ben

If you’re going to read ONE book about the Middle East, you MUST READ Inside The Middle East | Entering A New Era! The author does an incredible job of synthesizing events into one cohesive picture. The title does not disappoint. This book truly does take you inside the Middle East. The array of Arab voices the author cites and highlights bring information to the reader that is not covered in the Western media. Plus, the incredible number of maps really helped me follow the story in a very understandable way. This book offers a distinct and unique perspective on a broad array of Middle East issues – from Iran to Turkey; from Iraq, Lebanon, and Syria to Egypt, Libya, and Tunisia; from the Abraham Accords to the Israeli-Palestinian Conflict; from the realignments of interests to the changing balance of power in the region. Each chapter in itself and the entire book as a whole is gripping and eye-opening. It is clearly written by someone who has a rare understanding of the region. Avi Melamed is a voice that must be heard in the West! He has written the most comprehensive, understandable, and reader-friendly book on the Middle East that I have ever encountered. A MUST read for anyone who wants to really understand the region!

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New book by Avi Melamed, acclaimed intelligence & geopolitical analyst - Inside the middle east | Entering a new era | published in 2022

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Inside The Middle East [ITME], is a U.S.-based 501(c)(3) founded by Avi Melamed & Maia Hoffman.
Address: PO Box 279 - 10421 Stevenson Road - Stevenson, MD 21153
Contact: Whatsapp +972-54-207-6422 | US +1-410-843-7520 | [email protected]

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